You have an innovative security product, but can't break through the crowded market or out from the shadow of the 800-pound gorillas. That's where I come in.
I've worked on dozens of product launches across multiple security and tech companies for the past 20 years.
With experience in DFIR, EASM, threat intel, AI SOC, EDR, endpoint, cloud, OSS, and more, I place you in the market and enable your team with actionable research.
Need content instead? I translate your complex technology into clear, value-focused copy that creates real conversations in the market.
No buzzwords. No fluff. Clear, actionable strategies focused around your technical acumen explained to the CISO, CEO, and CFO alike.
Whether it's competitive research, advisory time, or technical authority building ... I can help you build your brand.
Find the gaps in your competitors' strategy to accelerate your market position.
Product Marketing Advisory
Advisory from an experienced product marketer on your outreach strategy and product capabilities. Understand your TAM and SAM for realistic growth targets.
Technical Authority Content
Establish thought leadership. Build credibility with technical buyers and analysts.
Competitive Market Research
Understand who your competitors are in the market and in the sales cycle, so your sales team and marketers have competitive talking points and a key grasp of the market landscape.
I conduct comprehensive research into the market to place you against competitors and empower you with key insight to maximize results.
Services include:
Competitive positioning review designed to track how you compete and win against your peers. Includes key objection handling notes and responses.
Competitive landscape analysis to better educate you on who your competitors are in the mind of your buyers and addressable market.
SWOT analysis for your core products to ensure that your customer-focused teams understand the possible objections you'll face in the market and how to address them.
Technical buyer persona interviews and competitive market validation built from in-depth interviews to ensure you're speaking the language of your technical buyers and their bosses.
Sometimes you need consultation and review from an experienced external consultant. I've worked on dozens of launches, and can share my lessons learned, review materials, and provide GTM guidance.
Book time with me to receive:
Advice on best practices for value-focused product messaging to accelerate lead flow.
Tips and tricks on sales enablement that sellers will actually pay attention to and use.
Insight on the full funnel process of launching a new product to market.
Market intelligence on how to position your Seed-stage startup in a crowded cybersecurity market.
Establish your company and founders as a trusted authority in complex security niches like DFIR, threat intel, and open source with content fuels organic traffic, sales conversations, and analyst recognition.
SEO and AEO optimized technical-focused content that makes your buyers want to click.
Specialized in-depth technical assets that create buzz within security analyst communities and raise your profile.
Qualitative and quantitative research assets that drive media coverage and acumen.
Content roadmaps built with demand gen in mind to drive pipeline and increase sales.
